MediaLabPro now offers SEO (Search Engine Optimization) and Internet Marketing services designed to improve search engine rankings and drive direct traffic to our clients websites.
While MediaLabPro does not "guarantee" results for SEO rankings - anyone who promises specific Google results should be regarded with a high level of suspicion - our methods have been proven to dramatically increase traffic and conversions, with initial results noticeable within about 1 month of strategy implementation.

Solutions are tailored to the specific needs of our clients and typically combine some or all of the services described below.

SEO Keyword Research

The first step in creating a successful online marketing campaign is to research and define a list of relevant keywords and keyphrases that target clients' market niches.  MediaLabPro works with clients to define a working list of the most potent keyword phrases to target the most popular and competitive searches that pertain to our clients' marketing goals.

Website SEO Audit/Review

MediaLabPro will review your current website to ensure that current content is optimized according to our clients' Keyword List and that proper metadata, image descriptions, link tags, Sitemaps, and other SEO essentials are properly implemented. The result of this audit is a report detailing the status of all critical SEO elements on the site, with details on which items require additional attention.

On-Site SEO Enhancements

MediaLabPro will implement a thourough checklist of SEO enhancements to provide optimal exposure to Search Engines for keyword phrases provided by our clients.

Analytics and Data Analysis

MediaLabPro will implement analytics tracking software that provides clients with insight into traffic sources, keyword effectiveness, and site performance. MediaLabPro helps clients process and interpret this data on an ongoing basis in order to refine and improve online marketing efforts.

Press Release Preparation and Submission

Press releases are a proven method for promoting any website as press releases that are properly constructred and submitted to news wires will get picked up by hundreds, if not thousands, of publishers - many of whom will republish releases "as-is" with all linkbacks intact.

Linkbacks and Link Wheel Campaigns

"Linkbacks" (aka "link building") are one of the most fundamental criteria for garnering a high Search Engine Rank and consists of various strategies for getting OTHER websites to link to our clients' websites.  Various techniques include commenting on blogs and forums, submitting to directories, directly requesting link exchanges with other webmasters, and even creating alterior mini-sites, blogs, and social media profiles that link back to our clients' sites.

Social Media Marketing

Social Media Marketing involves leveraging our clients' social media accounts - Twitter, Facebook, YouTube, etc - to find, connect with, and reach out to their customers through social media.  This may also include integrating various social media plugins and/or APIs as needed to incorporate social media functionality into clients' current websites.

AdWords and Pay-per-click Advertising

Paid advertising solutions are designed to produce measurable conversions for clients according to carefully positioned and targetted advertising campaigns. MediaLabPro can provide sales copy, banner design, AdWords campaign management, and help identify other pay-per-click and pay-per-view solutions according to our clients' markets.

Lead Capture and Sales Funnel Systems

MediaLabPro can help clients implement or refine lead capture and sales funnel systems that may include mini-sites, splash pages, lead capture forms, customer tracking software, and newsletter list-building.

Email and Newsletter Marketing

MediaLabPro helps clients assess email marketing solutions according to their needs, and can manage custom newsletter design, newsletter delivery, subscriber list building, and overall email marketing strategy formulation.

Video Marketing

Videos are a great way to promote products and services, and can also be used to provide "free" promotional information for potential customers. MediaLabPro helps clients produce, publish, and promote video content on sites such as YouTube, Vimeo, and within clients' websites.